![]() The more people save, comment, click through, or “close up,” the higher the pin quality rating will be.Īn important aspect of pin quality is how your followers first react to it pins that prompt an enthusiastic reaction from your followers will then be shown to a larger number of people. Pin quality measures how many people interact with your Pin. The more people interact with your pins, the higher your domain quality will be. Specifically, it wants to see how popular your website’s pins are. The Pinterest search algorithm focuses on four main factors:ĭomain quality is how Pinterest perceives the quality of your website. In this post, we share what we know about how the Pinterest algorithms work, and the history of the most impactful changes that have led to the Pinterest we know today. This gives brands a big advantage when it comes to getting eyes on content. Unlike some other platforms, the inner workings of the Pinterest algorithm is more transparent by comparison. This ties in with a 300% increase in shopping conversions on the platform.Īs is common for mature social media platforms, Pinterest uses algorithms to determine the content that users see. In fact, Pinterest noted a 6x increase in the number of businesses using the shopping ads format in Q4 of 2020. ![]() While it’s not a new social destination, and has been consistently popular among certain demographics for more than a decade, 2020 was an incredible year of growth. Pinterest is an established- and thriving-platform that offers incredible opportunities for brands, with many leveraging Pinterest ads to support their marketing programs.
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